It can be argued that Sony probably did more than any other LCD manufacturers in turning the tide against plasma TVs in the fiercely contested 40-to-42-inch segment of the flat panel market. Besides devising and executing an ingenious propaganda campaign to market the glory of “1080p-full-HD-ness” to the public, they actually came out with decent products (W & X-Series) which significantly closed the picture quality gap between LCDs and plasmas.

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