Philips USA on Tuesday refreshed its home theater lineup with a set of new HDTVs as well as a Blu-ray movie reader to match. Every new screen is now considered part of the Eco TV line, Philips says; exploiting the Dutch company’s experience in lighting, each unit has an ambient light sensor that automatically dims the brightness in darker scenes. The technology not only saves power by keeping the display in check but also improves visual quality by giving a set’s best possible black levels at any given point.

The 7003 series acts as the flagship with a new, rounded design the HDTV maker says is less imposing than typically squared-off models; it also allows the company to tuck the speakers away from view while still producing better low-end response. All of the sets also sport 120Hz panels that reduce motion artifacts as well as Philips’ new Perfect Pixel HD image processing engine.

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