The LCD TV market is seeing stronger-than-expected demand for small-size sets as consumers switch to sleeker TVs from bulky tubes at ever-faster rates, the chief executive of LG Display Co Ltd said.
“Demand is strong for 26-inch or smaller TVs. The market is shifting to LCD rapidly,” said Kwon Young-soo, CEO of LG Display, the world’s No.2 maker of large-sized liquid crystal display (LCD) panels.
Kwon’s comments, made at a media event after quarterly results on Thursday, were embargoed until Friday.
“Demand for small-sized TVs and cheaper notebook computers is something we hadn’t had expected and counted in,” Kwon said, adding an oversupply in 2009 will be milder than expected.
South Korea-based LG Display is set to start mass production from its new “eighth-generation production line” early in 2009, when analysts expect the market will tilt toward an oversupply.

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