It’s rare to find an HDTV at any price that delivers near-accurate color right out of the box, but the 46-inch Sony Bravia KDL-46V3000 did exactly that. The set further impressed me with its ink-like black levels and dark screen material that together produced a well-contrasted picture in both sun-drenched and dimly lit room environments—if you stay in the TV’s viewing sweet spot. As one of Sony’s most affordable 1080p LCDs, the KDL-46V3000 also came close to receiving my highest recommendation. Sadly, despite an otherwise strong showing, when displaying scenes depicting lots of motion, the KDL-46V3000 was among the most smear-prone sets I’ve seen.

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