Introduced late in 2007, the Sony KDL40W3000 has been nominated as one of TVsReview.com’s Top Value Televisions for 2008.

If you are looking for the superior image sharpness Full HD 1080p, with incredibly vivid color and loads of features, all at an affordable HDTV price then look no further than the W3000 series from Sony.

Once you get past the fact that it’s not Plasma, you’ll realize that the Sony KDL40W3000 LCD TV is all you really need in a 40-inch HDTV.

Shop around a little before the holidays and you can find great deals on this baby since it is sort of a last year’s model at this point.

Editor’s Product Summary

Merits: Great image quality and color, full 1080p HDTV with all the extras, under $1,500. May be the best image quality of any 40 inch LCD available in 2008!

Demerits: Well, it is still an LCD, not Plasma, and it’s only a 40 inch screen size, so you have to decide if it’s big enough or you want to opt for the larger 46 inch Sony Bravia.

Bottom Line: Sony has hit another home run with the W3000 series. This could be just the HDTV for you this Holiday Season; look for special discount prices as this product nears end of life.

Product Specs: Full HD 1080p, BRAVIA Engineâ„¢ EX, 10-bit display panel and processing, x.v.Colorâ„¢ capability, Deep Color (HDMI v1.3 option), 1080/24p input capable, PhotoTV HD, brushed metal frame design

Great Design and Sony Bravia Engine EX Image Enhancement

The KDL40W3000 offers a smart brushed metal frame, which surrounds the 40-inch 1080p (1920×1080p) 10-bit LCD screen, offering the very highest HD format at a fast 8ms response time for clear motion blur free images.

A Live Color Creation back light with x.v.Color provides even more detailed colors, along with a very high dynamic contrast ratio of 16:000:1 for great black levels and color variations. For film lovers the very latest 24p format is supported allowing playback of films at 24fps at 1080p, the exact fps at the film was originally recorded in.

Feature-Packed Sony 40 Inch Widescreen LCD

The Sony Bravia KDL 40W3000 is a 40 inch Liquid Crystal Display or LCD television model. This widescreen Bravia W series TV has a full HD with 1080 pixel picture resolution. Here are some of the highlights of this model:

• Featured on the Sony KDL40W3000 is the Bravia Engine EX which enhances image quality, with noise reduction, contrast enhancement and by quadrupling the number of pixels in a standard format source.
• Color is superb, with black levels as good as any non-LED powered LCD TV out there this year; this could be the best picture you’ll see on any LCD television this year!
• You have plenty of inputs with a selection of 3x HDMI 1.3 inputs, 2x component, 2x scart, and the usual standard inputs.