Philips is to redefine the home entertainment experience with the launch of ‘Aurea’ TV at IFA 2007 as the centerpiece of Philips’ 2007 consumer electronics lineup.

The Aurea experience is like stepping through a window into a different world, as scenes radiate an aura of light and color beyond the frame. The result creates an immersive, ambient viewing experience.

Representing the next generation of Philips Ambilight Flat TV, the Aurea will be supported by a short film made exclusively for Philips ‘There’s only one Sun’ by acclaimed director Wong Kar Wei.

(Picture: a short film ‘There is only one Sun’ made exclusively for the Aurea, by acclaimed director Wong Kar Wei)

(Picture: You can see the movie ‘There’s only one Sun’ on the Philips website)

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