Microsoft Corp. is releasing a new version of its Internet Protocol Television software Monday and giving the product a new name: Microsoft Mediaroom.

It’s the latest step for the company in the IPTV market, in which traditional telephone lines deliver high-quality television signals to the home. Microsoft says telecom companies and others that use its IPTV software will be able to tout Microsoft Mediaroom as an “ingredient brand,” similar to the way computer makers cite “Intel Inside” for their machines.

The product used to be known as “Microsoft TV: IPTV Edition.”
That didn’t exactly roll off the tongue, acknowledged Ed Graczyk, Microsoft TV marketing director, explaining that it wasn’t meant as a consumer brand. The companies that use Microsoft’s IPTV software generally apply their own brands to the service. Examples include AT&T’s U-Verse, which is in 21 U.S. markets.

Via:Zunemax