Shortly after picking up its very own adult channel, VUDU is announcing a more, shall we say, family friendly bit today. Effective immediately, VUDU users will be able to renew any SD rental for $0.99 within seven days of first viewing the film, while renewals of HD rentals will cost $1.99. Additionally, VUDU has launched a new "99 for 99" movie channel which contains a rotating list of 99 films that can be rented for — you guessed it — just south of a Washington. Interestingly, VUDU calls the deals "summer blockbuster specials," though there’s no sign of an end date for either. Can’t say this totally changes the way we see the movie set-top-box, but it’s certainly a step in the right direction.

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